![]() ![]() It’s less about the nature of your business on Pinterest, and more about whether or not you can create shareable images that meet search intent. This is because as long as you can create beautiful pins and there’s search volume for your keywords, you can tap into your audience. The easier question to answer is, what types of businesses will not do well on Pinterest? What Types of Businesses Do Best on Pinterest? Paid ads give you the most direct path to putting your content in front of your target audience. With millions of Pins uploaded every day, it’s hard to cut through the crowd organically. So, if you can serve up content that meets the needs of an audience on Pinterest, you could experience high clickthrough and conversion rates. ![]() Pinterest users are highly engaged with the content they find and pinning content is the cornerstone of how the platform works. Pinterest users want to find, save, repin, and share content that’s of interest to them and people with the same interests as they have. Users don’t look to share personal stories, updates, or their holiday snaps. Why Should You Advertise on Pinterest?Īlthough it’s technically a social media platform, Pinterest operates very differently from other social media platforms like Facebook and Twitter. With the right images and strategies, any type of business can find its audience on the platform. If you have a digital marketing strategy, you should always consider Pinterest as a marketing channel. It was the fastest site ever to break the 10 million unique visitor mark after just 2 years, and as of 2019, has more than 291 million active users. Pinterest had astronomical growth over its 9 years. The platform launched in 2010 and the founders called Pinterest because the idea was that users could build their own virtual “pinboards” full of their chosen images. ![]() Pinterest is a social media network that enables users to share images - called Pins - that link back to the web page they are from. ![]()
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